Marketing Strategy
Behavioral Science
Market Research
Accounting and Finance

We provide foundational studies in core marketing disciplines...

The Marketing program at Florida College is designed to educate students in foundational, business core, and business marketing disciplines through relevant and rigorous academic and experiential learning opportunities. Concentrated marketing curriculum includes in-depth study of practical applications of marketing strategy, consumer behavior, technology, and market research.

Successful completion of the Marketing program at Florida College will provide students with a comprehensive education grounded in biblical principles, liberal arts education, rigorous practical relevance, and a viable path to career and advanced educational pursuits in business.

... so that you have a wide range of marketing career choices.

Market Research Analysis
Marketing Management
Brand/Product Management
Digital Marketing
Advertising and Promotions
Sales and Business Development
Account Management

The mission of the Marketing program is to prepare students for careers and educational opportunities in business marketing while inspiring students to embrace and promote the values and mission of Florida College.

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Recommended Program Sequence

Freshmen Year

Fall Term

Class Hours
ENC 1101 Freshman Comp I 3
MAC 1105 College Algebra (or higher) 3
SPC 1608 Public Speaking 3
REL 1210 Hist & Geo: OT 2
REL 1780 Evidences I 1
GEB 1011 Intro to Business 3
PE Activity 1
Total 16 Hours

Spring Term

Class Hours
ENC 1102 Freshman Comp II 3
STA 2023 Statistics 3
Behavioral Science 3
REL 1240 Hist & Geo: NT 2
REL 1781 Evidences II 1
CGS 2100 Comp Apps in Business 3
HLP 2081 Health and Wellness 2
Total 17 Hours

Sophomore Year

Fall Term

Class Hours
Bible 3
ACG 2001 Financial Accounting 3
ECO 2013 Macroeconomics 3
Natural Science w/ Lab 4
Humanities 3
Total 16 Hours

Spring Term

Class Hours
Bible (TR) 1
LIT 2371 OT Poetry & Wisdom 3
ACG 2011 Managerial Accounting 3
ECO 2023 Microeconomics 3
Natrual Science w/ Lab 4
MAR 3023 Principles of Marketings 3
Total 17 Hours

Junior Year

Fall Term

MAN 2023 Principles of Management3
GEB 3213 Communication in Business3
NEW Digital Marketing3
NEW Marketing Strategy3
Total 14 Hours

Spring Term

FIN 2100 Personal Finance3
MAN 3802 Entr & Small Business Management3
NEW Promotional Strategies3
NEW Consumer Behavior3
Total 14 Hours

Senior Year

Fall Term

Class Hours
Bible 2
MAN 3600 International Business 3
FIN 3404 Principles of Finance 3
NEW Marketing Research 3
NEW Marketing Internship 3
Total 14 Hours

Spring Term

Class Hours
Bible 2
MAN 4701 Ethics & Society 3
NEW Marketing Management (Capstone) 3
Elective 3
Elective 3
Total 14 Hours
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